I created this moodboard to portray my target audience, their main interests and ultimately what appeals to them. I have included male and female icons, such as Lana Del Rey, Caggie Dunlop, Edward Turner and Jamie Ryan Dee, from the teenage subculture I am aiming to attract, also I have included both genders as I feel my band will appeal to boys and girls.
In addition, fashion is also a key part of the indie culture and I have included key pieces which teens involved in this scene are often seen wearing and shops that they frequently buy from. On my moodboard I have shown brogue shoes, feather earrings, Ray-Ban wayfarer sunglasses, Urban Outfitters and Topshop.
The indie and hipster subculture is also quite symbolic, therefore I have put a triangle and crosses on my moodboard as they are recurring symbols. Teenagers involved often sport a triangle on their t-shirt or a cross on a piece of jewellery.
Teenagers can also be associated with recklessness, hence why I have put a picture of a girl smoking on my moodboard. The image is in black and white and looks quite vintage, another element of the indie scene.
Furthermore, social-networking is popular amongst teenagers, so I have put the Tumblr logo on my moodboard, which is a website that teenagers use to blog, meet new people and mostly post vintage pictures.
Lastly, I have used musical images that are similar to Kaleidoscope Sun. The Vaccines, Lana Del Rey, Pegasus Bridge, Reading Festival and Radio 1 all fall under this genre and would appeal to my target audience as well as Kaleidoscope Sun would.
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