Friday, 20 January 2012

Textual Analysis of Music Videos: Say You Don’t Want It – One Night Only

Genre Characteristics
- Band performance is a main part of the video
- Low key lighting
- Grainy focus
- Band members and characters in the video wear vintage clothing
- Mise-en-scene of video avoids glamour and affluence

What is the relationship between lyrics and visuals?
- “Fake scenes, plastic-made dreams” – the music video takes place, in New York, known
to be associated with show business and the place where many dreamers go to.

What is the relationship between music and visuals?
- At the start of the music video, each beat shows a different establishing shot of
New York City.
- During the instrumental part of the song, there are shots of all the band performing
and the two main characters dance together.

Are there any close-ups of the artist and star image motifs?
- There are many close-ups of the lead vocalist and front man of the band, George
Craig, to emphasise his importance.
- There are no star image motifs.

Is there reference to the notion of looking?
- When Emma Watson is avoiding the camera and being viewed from a long shot, the
audience feel like they are looking at her from across the road.

Are there any intertextual references?
- The Lady and The Tramp, when at the end they are both revealed to be dogs, one who
is richer than the other.

Is it performance-based, narrative-based or concept-based? How much of each?
- It is half performance-based and half-narrative based. The video constantly cuts
between the band performance and the love story happening between the two main
characters.

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