Audience Profile

I created this moodboard to portray my target audience, their main interests and ultimately what appeals to them. I have included male and female icons, such as Lana Del Rey, Caggie Dunlop, Edward Turner and Jamie Ryan Dee, from the teenage subculture I am aiming to attract, also I have included both genders as I feel my band will appeal to boys and girls.
In addition, fashion is also a key part of the indie culture and I have included key pieces which teens involved in this scene are often seen wearing and shops that they frequently buy from. On my moodboard I have shown brogue shoes, feather earrings, Ray-Ban wayfarer sunglasses, Urban Outfitters and Topshop.
The indie and hipster subculture is also quite symbolic, therefore I have put a triangle and crosses on my moodboard as they are recurring symbols. Teenagers involved often sport a triangle on their t-shirt or a cross on a piece of jewellery.
Teenagers can also be associated with recklessness, hence why I have put a picture of a girl smoking on my moodboard. The image is in black and white and looks quite vintage, another element of the indie scene.
Furthermore, social-networking is popular amongst teenagers, so I have put the Tumblr logo on my moodboard, which is a website that teenagers use to blog, meet new people and mostly post vintage pictures.
Lastly, I have used musical images that are similar to Kaleidoscope Sun. The Vaccines, Lana Del Rey, Pegasus Bridge, Reading Festival and Radio 1 all fall under this genre and would appeal to my target audience as well as Kaleidoscope Sun would.

Potential Digi Pack Images

These are my potential digi pack images. Our band, 'Kaleidoscope Sun' are being quite satirical by making fun out of big names in the music industry, but also being consistent with their album as it is called 'Wolfpack'. Here, I have images of One Direction and Jessie J, both successful in the music industry at the moment, but pictures of wolves on their heads. There is also a degree of quirkiness in this idea and I have been inspired by zany bands such as The Klaxons and Two Door Cinema Club.

Shotlist Movie

This is the shotlist we created for our music video. We used Windows Movie Maker and post-it notes to create a rough shotlist for what we want our video to look like.

Director's Pitch

Ideas for the Video:
In this video there will be a variety of different narratives, basing around the relationships amongst the friends and young people featured. However, the main aspect of the video is the recklessness that is associated with youth.

Intertextual References:
- The music video 'Olympic Airways' by Foals, another indie band.

- The TV Show, Skins

- The music video 'When I Was A Youngster' - Rizzle Kicks, the forest scene.


Locations/Special Features Needed:
Forests/Woods
Grassy Fields
Grain Effects
Slow Motion
Filter
Establishing Shots

Lyric Deconstruction

In my heart and my soul I can feel this is right
And I know my bones will grow old and my body get lost in the night

'Cause money can't buy back the youth of your life
when you're older, you're older, you're old

So let's dance in style
let's go dance for a while
While we're young, young, young

Something in my heart tonight
Feel it in my soul
I'll let you see my wilder side
If I can see your bones

In this moment of mine I can feel this is right
Four in the morning, just searching
Now you must know what that's like

'Cause money can't buy back the love of your life
When you're older, you're older, you're old

So carry the weight of our biggest mistakes
On our shoulders, our shoulders, our shoulders

Something in my heart tonight
Feel it in my soul
I'll let you see my wilder side
If I can see your bones

Something in my heart tonight
Feel it in my soul
I'll let you see my wilder side
If I can see your bones

We're getting older
But you're still in my soul, soul

We're getting older
But you're still in my soul, soul

Something in my heart
Feel it in my, my, my soul

Something in my heart tonight
Feel it in my soul
I'll let you see my wilder side
If I can see your bones

Something in my heart tonight
Feel it in my soul
'Cause money can't bring back the stuff in your life
When you're young, young, young

Throughout the lyrics, there are common ideas associated with youth such as, dancing, freedom, being reckless, worrying about money and living for the moment. In my video, I will attempt to demonstrate all of these ideas using images involving young people running through a forest, having fun, being free and ultimately enjoying their youth while they can.

Photoshop Printscreen: Mock-Up Advert

Mock-Up Advert

I have made my mock-up advertisement similar to my mock-up single, by using the same image and font to show consistency. I have mentioned the latest album to promote the band further and I have also mentioned the singles so people can associate those songs with this single and perhaps be interested if they liked the previous singles. Furthermore, I continued the house style of the cream colour of the font and the use of the fonts Georgia and Script MT Bold. I added an outer glow around significant text in the advert, such as the release date and the title of the single. In the previous adverts that I have researched, an image of the band has not been included and I believe this to be a key aspect of the Indie/Techno genre so I have not included an image of the band in the advertisement. Lastly, I have put the band's website at the bottom of the advert to give the advert an official overall effect.